Throughout my project on researching and making my own music video, I will use the theorist, Carol Vernallis, to support the points that I make about music video and other ones. Vernallis’s ideas link to the method and conventions used by music videos across all genres, mainly quoting on the camera angles that music videos apply.
“Quick cutting on the beat”
- Every cut or edit in a music video needs to be in sync with the music. There are basic rhythms that clearly connect to the song.
“Edits in music videos come far more frequently than in film” and “Music video editing bears a far greater responsibility for many elements than does classic Hollywood film editing"
- Within music videos, there are always lots of very quick edits which help builds up a montage and often tells the narrative and progresses it.
"the editing in music videos works hard to ensure that no single element (the narrative, the setting, the performance, the star, the lyrics, the song) gains the upper hand."
- I will create my own music videos and will remember to create a balance between the different factors such as the song, narrative and the star. The narrative must not distract from the song but must also be able to engage the audience.
"Most music videos make such extensive use of the dolly that a static shot seems anomalous (when it is still it seems out of place). The dolly shot keeps the video moving, it starts almost invariably as soon as the video begins, and only ceases towards the end. It provides a simple way for a music video to catch and sustain a song's momentum."
- The use of dolly shots keeps the music video constantly moving, it is rare to see the camera work static. This is usually focused on the artist and reflects the message such as freedom. It also captures the intimacy between the audience and the artist, which gives a personal feel for the audience.
"Low angle shots are used more extensively in music videos, partly because they reproduce relations among the audience, performer and stage. Such shots confer authority upon performers and assert their sexual charisma, often crudely, by highlighting the erogenous areas/zones of performers. On the other hand high angle shots in music videos, as in film, give the viewer a sense of power and mobility."
- A low angle shot gives the audience the impression that they have less authority than the artist and that they have some sort of power over their audience. However, if the low angle shot is on the same level as the artist, it gives the impression they are at the same level and are involved in the narrative. The low angle shot can also be seen used constantly to watch the artist perform.
Good use of the article and sound understanding shown.
ReplyDelete