Today, i spent four hours of editing today on our media film, uploading and implemeting the footage that the group took last Friday. Today, i have successfully finished the majority of the chorus of the video. As the group decided to refilm the chorus of the song, the group decided to keep the old footage chorus, whilst implementing lots of the new chorus footage into the footage, in order to give variation to the video.
On the end of the video, there are lots of quick beats in the song, therefore, i felt that we needed to put in fast jump cuts in order to sync in with the beat of the song. I felt that this made the music video look much more proffessional and link to a typical pop video who usually take advantage of quick beats and rhythm of the song. I also decided to do these quick shots in order to give a flashback to what has happened previously in the music video.
I also did this to the front of the music video, as the pace is extremely fast at the beginning. I have decided to put the shots of the artists face and her "getting ready" into the beginning of the video, in order to show continuity to the narrative of the music video. I feel that the group needs to really focus on working with making sure the lip syncing is correct.
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