Postmodernism: Process of a album artist

In order to make an album for the artist, the group must decide on a house style of the album. The House style is the overall visual approach creating the design ethic of the album artist. There has to be a cohesion of the different elements looking as if they belong together. There will be an image and identity attached.

Below is the process of how in the music industry, a real band or artist would produce their album:

- Commission: You give the job of the album cover to someone such as artist etc

- The Brief: Collaboration between the album artist and talks with the music artist /band. They decide on the name of the album, lyrics, song names. Concept albums have a theme that runs out through the album which some artists use on their albums.

- The Roughs: Initial ideas based on the brief and the artists reaction to the music itself, there will usually be several "roughs" to show the band/manager who will often make the decision.

- the Presentation: Where the Roughs are shown to the manager/band

- The Shoot: Where they take images for the album work

- The Artwork: Where it all comes together

- Printing Process: This is the technological process of the images and the process of the quality of the pictures which would not be applicable when it comes to my groups album process.

Lip syncing evaluation:

I personally found the lip - syncing task challenging as I have never used the program before nor done a group film task before. The group came across a few problems throughout the exercise such as technical difficulties. As this is the first time i have done editing for a piece of film, i found it challenging at first, but i soon learnt the different features of the editing process and completed the task. However, these problems were solved and we were able to successfully complete the exercise. I now know that when it comes to the real music video, I will thoroughly make sure that I understand how to effectively use the program. It made me understand and learn how important it is to plan to make sure that when it comes to filming for my real music video, I will know exactly what shots and where to film which is something that i feel i did not do for the lip syncing activity.