Postmodernism: Process of a album artist

In order to make an album for the artist, the group must decide on a house style of the album. The House style is the overall visual approach creating the design ethic of the album artist. There has to be a cohesion of the different elements looking as if they belong together. There will be an image and identity attached.

Below is the process of how in the music industry, a real band or artist would produce their album:

- Commission: You give the job of the album cover to someone such as artist etc

- The Brief: Collaboration between the album artist and talks with the music artist /band. They decide on the name of the album, lyrics, song names. Concept albums have a theme that runs out through the album which some artists use on their albums.

- The Roughs: Initial ideas based on the brief and the artists reaction to the music itself, there will usually be several "roughs" to show the band/manager who will often make the decision.

- the Presentation: Where the Roughs are shown to the manager/band

- The Shoot: Where they take images for the album work

- The Artwork: Where it all comes together

- Printing Process: This is the technological process of the images and the process of the quality of the pictures which would not be applicable when it comes to my groups album process.