The music video is original as it does not have a clear narrative to it. There are obviously different sceneries from the dark room, to the stage to the unknown place of the singer dressed in white. Therefore, throughout the video, there is an array of different shots that focus mainly on the band constantly and do not link to the lyrics of the song. This is conventional of a music feature because the video wants its audience to focus solely on them and not a narrative.
The cuts of the camera shots are in sync with the beat of the music throughout the video. There is a clear example of this syncing when the singer in the confined room gets to the chorus, the camera begins to cut to the next shot but instead flickers fast from the original shot to the next as it does in sync with the fast beat. Therefore, this is a typical convention of a music video.
The beginning of the video uses a hand held camera view leading into a confined room where the band begins to play. There are many close up shots of the band playing such as on the instruments they are playing and the singers movements. This is conventional as the band want to show off their musicality to the audience.
The mise en scene of the video is not realistic and surrounds the bands genre of indie/punk. This can be seen through the type of clothing that they wear which are black, jeans, t shirts and typical indie hairstyles. The setting of the video also reflects the genre as it is dark, urban, unknown and mysterious which is what the artist is trying to portray in their image and music. This is also portrayed through the light bulb which only the singer holds throughout the video, which can be code for how she is in control of the video. It could also suggest how she could be fighting the “Ignorance” and is enlightening people, as we see her shine the bulb on members of the band.
The audience is made aware of the editing process as the shots of the band are bisected and the shots are at angles which gives a disorientating feeling for the audience. This is a conventional feature of a music video of this genre as it links to the fast tempo of the music’s beat as Vernallis says "quick cutting on the beat".
Through the use of a long shot, the audience constantly sees the band performing on a stage through a hand held camera which gives the audience the perception that they are a part of the video, such as at a concert. This is conventional of a music video as it links to the idea of the video being surrounded by the band and no narrative.
There is also the use of low angle shots which allows the reader to see the confinement of the room and how they are in the room with the band. Linking to that idea, Vernallis says that low angle shots and the interpretation it sends out "Such shots confer authority upon performers and assert their sexual charisma, often crudely, by highlighting the erogenous areas/zones of performers". This is a typical convention of a music video.
There is also the use of graphic matches to continue the video without incontinuity. The use of the graphic match below is unnoticeable to the audience in terms of carrying the video along. We see that from the shot of the singer, the camera zooms into her face and then the camera zooms out exceptionally fast, with a different shot of the singer, in the same position as the last. As Vernallis says “It provides a simple way for a music video to catch and sustain a songs momentum" which is therefore a typical convention of a music video.
There is also the use of panning shots throughout the video, especially in the room, where it allows us to follow the singer and see the other members of the band performing. This gives the audience the perception that they are in the video with the band and is watching the movements at first hand.
No comments:
Post a Comment